What is Multi Channel Ecommerce?
The main reason why there is a confusion in the multi-channel vs omni channel discussion is because of the speed at which ecommerce is developing and growing. In today’s world, the online retailers or click-and-mortar retailers sell via online stores, over the internet, through phone calls, and via mobile devices. A company that operates both online stores and physical shop is a multi-channel business. There are also trends to open your own store on Facebook, Instagram and other social media platforms and sell directly from these sites. This strategy incorporates creative promotional and distribution channels for only one purpose – marketing. Distribution channels may range from a website, retail storefront or a mail-order catalog. The multi-channel marketing is all about making a choice. You need to find the best options to offer your customers to purchase from them in the easiest way possible.